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The SEO Roadmap

SEO RoadMap Checklist

Recurring SEO Tasks

LEVEL 1 | Google Penalty Avoidance

Indexability

  • Noindex Page Scan

    A 'noindex' meta tag is used on a page to prevent it from search indexing.

  • 404 Error Repair

    This is one of the most common 4XX errors and indicates that the requested URL does not exist.

  • Canonical Redirection Review

    A redirecting URL specified as canonical can be misinterpreted by the search engines; such conflicting instruction can be ignored. As a result, wrong (non-canonical) page version can be indexed.

  • Canonical Points to 4XX Repair

    When the search engine crawler is not able to access the specified canonical page, this instruction will be ignored, and wrong (non-canonical) page version can be indexed.

Redirects

  • 3XX Redirect Compliance

    Even though Google announced that any redirection method is good and will pass PageRank, Googlebot is not the only visitor of your website.

  • Redirect Loop Scan

    Redirect loop happens when a URL redirects to itself or when a redirect chain redirects to one of the URLs within the chain. This creates an infinite loop of redirects.

  • Broken Redirect Repair

    Redirects that point to a page returning one of the 4xx or 5xx HTTP response codes. These URLs can be accessed neither by your website visitors nor by the search engines crawlers.

Recurring SEO Tasks

Keyword Research
4 credits per website
Keyword Research is the process of discovering the supply/demand data for any given search term. It is considered to be the backbone of SEO (search engine optimization).
 
Keyword Research is best done during the planning portion of any website, but it also serves as a fantastic barometer for already established websites as well.
 
This is how we will discover the best opportunities for growth, find the lowest hanging fruit, and revitalize the content/marketing strategy of your business.
 
  • Use Keyword Explorer (ahrefs) to find 200 keywords.
  • Categorize the 200 keywords into buckets according to topic. 
  • Define the Core Keyword, Secondary Keyword, and Accessory Keywords
  • Create Title Tags for each piece of content
Task List
Get the Full Roadmap
SEO 1

“I guarantee your team will love working with us. Try a block of credits, and if you are unhappy for any reason, we’ll refund all unused hours, no questions asked.”

Mateo Baisden

Principal | Director
SEO 2

We're Trusted. Experienced. And Passionate about being part of your team.

But don't take our word for it. We have 14 years of agency relationships to prove it...

“For more than a decade, Cloud Agency helped my brand communications firm provide rock solid web development and maintenance services to our clients. Their team truly became an extension of ours.”
Michael PipernoFounder at The Comvia Group
"Cloud Agency has been an important part of our growth as a digital firm. They do great work while not blowing our budgets giving us the chance to have a profit center for web projects. They are responsive, accountable and consistently develop secure websites that match our designs to a tee."
Jared MillerVP of Interactive Media at Koch Communications
"Cloud Agency is a great development partner to Robot House. Their experience and brainpower have been key factors in the success of our most ambitious client websites."
Brian WinkelerPrincipal Partner at Robot House
“Cloud Agency not only creates the great designs our clients need within budget, but they have a fantastic work ethic. Mateo is always easy to work with. Also, his technical expertise only adds to usability of his interface design and makes him an even greater asset to our projects.”
CHRIS FULTONCreative Director at Reside
“Cloud Agency is like an extension of our agency. They consistently delivers work that is on brand, on target and on time.”
BILL BREEDLOVEPresident at Fusion Advertising
“Cloud Agency produced a website from a design I provided to them in Photoshop. I was impressed with their quick response, ability to follow my design to the pixel, and incorporate everything discussed in the style sheet. I have worked with others to produce the backend for websites, and it has never been this easy and smooth. I will definitely hire Cloud Agency again to help me with future web projects.”
DANIELLE MAICreative Director at Banana Creative
“Cloud Agency brings the light of usability to a world too crowded with user obstacles. Having them on our team turned our focus away from feature-loading and towards feature-using and enhancing the overall user experience.”
DAVE DASHFrontend Programmer at Yahoo
“When I need a quality website design I can always count on Cloud Agency to deliver. Their work is exceptional and it is always delivered on or before the date promised.”
JASON BELDENCreative Director at W3Trends
“Working with Cloud Agency has proven to be a valuable experience. They are easy to work with and creative. They have always been efficient with my time and deliver results that have a positive impact on my clients and my revenues.”
JENNIFER J. SHERRYPrincipal at FireFly Consulting
“Cloud Agency is like an extension of our agency. They are always available to collaborate and provide recommendations, offering out of the box solutions for difficult tasks and executing on the rest with ease. I know our work and our client’s work is in good hands with Cloud Agency”
Laura DickermanDirector of Agency Operations at Imbue Creative
“Mateo is skilled and knowledgeable designer, a personable teammate, and perhaps rarest of all, an effective organizer and communicator. Unlike many freelancers who are talented creatively but challenged on the business side, Cloud Agency delivers the whole package.”
STEVE DAILYCreative Director at Daily Planet Marketing
“Cloud Agency understands the essence of new generation web design and user interface layout. Their designs are not only sleek, clean and professional, but embody the highest level of best practices with regard to simplicity and ease of use.”
WESLEY COXPresident at Winston Media
"I have worked with Mateo and his team for awhile now. I selected the Managed Website Plan and I really love not having to worry about my website! My entire staff can have things added to the site without knowing anything about technology! Easy Peasy! They do great work and are super fast with updates.......I would suggest you give them a call!"
Amy Wiggs-KingCEO at 2 Green Chicks
"We love this team! They have truly been a Godsend to us. We are a very small administrative team, and Mateo and his company have taken one less thing off our plate by managing our web site."
Cindy AllenParent Promise
I can't recommend the team at Cloud Agency! They are prompt, professional, and fun to work with.
Clayton RamickExecutive Director at Moore Schools Foundation
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