These days, it’s hard to deliver quality marketing services that don’t involve the client’s website as well. If you can’t handle their website, you may not win their business (or keep it for much longer).
And a bad website will negatively impact your own marketing for the client as well.
Web services are a profitable and recurring revenue stream that naturally grows as your clients see the potential of internet marketing for their businesses.
Most marketers don’t have time to learn to provide internet marketing, and most traditional marketing agencies don’t have the ability to staff, manage and continually train a web department in order to provide these services.